INFOMERCIAL Meaning and
Definition
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An infomercial is a type of television advertisement that typically runs for a longer duration than a regular commercial, often ranging from 30 minutes to an hour. It serves as a promotional platform for a product or service, resembling a program or talk show format, with the primary goal of persuading viewers to make a purchase. Combining elements of both information and entertainment, an infomercial provides detailed and in-depth demonstrations, testimonials, and explanations about the featured product or service.
Infomercials usually follow a specific structure, starting with an engaging introduction that captures the audience's attention and introduces the problem or need that the product or service purportedly solves. Throughout the infomercial, various techniques such as before-and-after demonstrations, expert endorsements, and customer testimonials are used to bolster the product's credibility and appeal. The key selling points are often reiterated multiple times to reinforce the product's benefits and address potential objections.
Infomercials are commonly aired during late-night or early-morning television slots, targeting a specific demographic that is more likely to be receptive to their content. These advertisements have also transitioned to online platforms, where they can be viewed and shared at the viewer's convenience.
Despite the common perception of infomercials as manipulative or overly persuasive, they have become a significant marketing tool for businesses, particularly those selling consumer products or services directly to the public. By providing detailed information and demonstrations, infomercials aim to convince viewers of a product's effectiveness, value, and potential to improve their lives.
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Other Common Misspellings for INFOMERCIAL
Etymology of INFOMERCIAL
The word "infomercial" is a blend of "information" and "commercial". It was coined in the late 1970s by the advertising industry to describe a television program format that combines informational content with commercial advertising. The term became popularized with the rise of long-form television advertisements in the 1980s.
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